Smartblue Brand Identity
We were approached by web developer, Andrew Treadwell, to devise his brand identity for company “SmartBlue”. The company currently specialise in developing proprietary web applications for clients in the service industry.With a clear name like SmartBlue, we wanted to support the name with a simple image that evokes the idea of intelligence, but of accessibility - making lives easier. To us, the name sounded like this company makes it easy, obvious and provide a slightly informal approach to web development. We also liked the feeling that 'blue' denotes serenity, calm and professionalism, so these qualities were at the beginnings of developing the concept art, with direction taken by the client.The logo was a huge hit with this client, and we produced a variety of supporting documents to go with the brand, launching the company's new image, including letterheads, and business card designs.
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